VADE Nutrition has revolutionized sports nutrition, offering convenient and portable dissolvable supplement packs for active lifestyles. Backed by Mark Cuban and Alex Rodriguez on Shark Tank, recognized in Forbes 30 Under 30, and listed as one of Inc 500's fastest-growing companies, VADE sets the bar for on-the-go nutrition.
As Head of Brand Marketing at VADE, I've worn many hats, steering the company's creative and strategic direction to drive significant growth and substantially boost sales and market presence.
Branding
-
Orchestrated branding to align with a $381.57 billion industry value.
-
Boosted awareness, paralleling a 1,523% sales growth over three years.
-
Unified logos and color schemes, enhancing recognition across 8,000+ retail locations.
-
Collaborated for consistent messaging, supporting multi-million dollar deals.
-
Integrated digital and physical branding, achieving $22M+ in sales and 400M+ social impressions.
-
Led campaigns that redefined industry standards, securing prestigious awards and rankings.
-
Strengthened market position, validated by Shark Tank success, Forbes 30 Under 30 and Inc 500’s list of fastest growing companies in 2022 and 2023.
Omnichannel Marketing
-
Open Rate Improvement: Elevated open rates from 20% to 60%, showcasing effective engagement tactics.
Revenue Growth: Drove a 350% increase in email-related revenue, demonstrating the impact of targeted content and strategies.
Data-Driven Optimization: Employed A/B testing and analytics to continually refine email campaigns, leading to better performance and user engagement.
-
Brand Storytelling: Leveraged visual and textual elements to effectively convey VADE Nutrition’s brand message, enhancing brand consistency and appeal.
-
Targeted Campaigns: Developed and implemented email campaigns and automations tailored to increase customer interaction and conversion rates, thereby boosting customer loyalty and sales.
-
SMS and Push Notifications: Orchestrated a cohesive strategy for SMS and Push notification marketing, enhancing the overall customer journey and ensuring a seamless brand experience across multiple touchpoints.
Amazon Optimization and Design
-
Conducted in-depth competitor research and optimized SEO with targeted product descriptions, backend keywords, and titles to enhance visibility and discovery on Amazon.
-
Increased brand followers and engagement by consistently delivering strategic Amazon posts.
-
Designed tailored promotions and Amazon email campaigns to increase customer loyalty and drive sales.
-
Created engaging product pages and listings, contributing to our climb to #34 in Amazon's Top 100 Protein Powders list.
-
Achieved an 82% increase in Amazon revenue and spearheaded a Prime Day campaign that resulted in a 1,138% sales boost over two days in 2023.
Retail and Event Marketing
-
Signage and Promotions: Managed the design and implementation of in-store promotions and signage, ensuring brand consistency and appeal.
Retail Material Distribution: Orchestrated the creation and distribution of retail marketing materials, enhancing in-store brand experience.
-
Kiosk and Booth Design: Led the design of engaging kiosks and booths for various events, capturing the essence of the brand and attracting attention.
Product Display Strategy: Effectively showcased products through visually appealing displays, enhancing brand visibility and interest at events.
-
External Collaboration: Coordinated with external partners and vendors to ensure seamless execution of retail and event marketing strategies.
Integrated Marketing Approach: Bridged online and offline marketing efforts, contributing to a cohesive brand presence across different platforms.
-
Market Presence Enhancement: Your efforts in retail signage, event management, and partnerships significantly contributed to VADE Nutrition's growth and recognition in the market.
Driving Brand Growth Through Creative Content and Design
-
Blog Writing: Crafted compelling blog posts that informed and educated the audience, reinforcing the brand's authority in the sports nutrition space.
Social Media Content: Created engaging and persuasive content for social media advertising, combining design and copywriting skills to capture audience attention.
-
Marketing Campaign Videos: Produced and edited video content for various marketing campaigns, enhancing brand storytelling and audience engagement.
Visual Storytelling: Leveraged video as a medium to create a relatable and strong brand narrative, connecting with customers on a deeper level.
-
Informative and Appealing Content: Developed content that was not only visually appealing but also informative, fostering deeper connections with customers and prospects.
Increased Engagement and Conversion: The combination of creative design, compelling copy, and polished video content led to increased brand engagement and higher conversion rates.
Website Design
-
Created product mock-ups and product descriptions, paired with an intuitive website layout, to enhance user experience and brand representation.
-
Seamlessly combined informative content with a user-friendly design for easy navigation and product discovery, heightening user engagement.
-
Curated product imagery and descriptions that not only captured the essence of VADE's quality but also highlighted the innovative nature of their products, significantly driving conversions and enhancing brand loyalty.
Package Design, Development and Launch
-
Spearheaded the redesign of packaging for core products like Whey Isolate Protein and Plant-Based Meal Replacement. My modern, informative designs significantly boosted sales and shelf presence.
-
Led the design and launch of new flavors and product lines, including Collagen + MCT Oil and Pre-Workout, diversifying our range and appealing to a broader customer base.
-
Designed shaker bottles and travel canisters, ensuring brand consistency and reinforcing customer recognition and loyalty.
-
Focused on customer needs by incorporating vibrant colors, clear nutritional information, and easy-to-understand graphics in our packaging, enhancing the customer experience and brand appeal.
