Germack Pistachio Company set out to reinvent their brand presence and packaging strategy. Their goal? To infuse their packaging with modern vibrancy, differentiation, and crucial product details.
Germack Pistachio Company, a Detroit-based classic, has spent over a century perfecting gourmet food and nut products, rooted in their rich heritage.
In their path of growth and evolution, Germack sought my expertise to rejuvenate their brand. This involved designing a contemporary logo, innovative packaging, and branded marketing materials infused with a vibrant, modern spirit, all while paying homage to their cherished traditions.
Packaging Design
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For Germack’s packaging refresh, I was tasked with balancing tradition and modernity. I used bold, eye-catching colors and intuitive design elements to capture the essence of each product, from savory pistachios to sweet confections. Each of the 50+ resealable snack bags became a canvas for storytelling, conveying each product's character.
Our mission was to transform packaging into a representation of Germack's commitment to quality, heritage, and anticipation of the future. Reshaping Germack's shelf presence, reigniting consumer interest, and boosting sales. Germack is a symbol of tradition and innovation in the gourmet food industry.
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