York Project, a Detroit-based social streetwear brand, is on a unique mission - with each customer purchase, they provide essential goods to Detroit's homeless. As a designer, I've supported this mission by utilizing design and marketing to bring their vision to life.
Clothing Label Design / Product Catalog Design / Marketing & Promotion / Social Media Design
For York Project's Cut-N-Sew Collection, I focused on efficiently incorporating essential product details onto minimalist tags, a strategy aimed at highlighting our dedication to premium, cost-effective American fashion while optimizing production expenses.
In the York Project Product Catalog, I created each page to embody our dedication to style, quality, and community empowerment, featuring customizable apparel all meticulously cut and sewn in Detroit, proudly made in the U.S.A. This catalog provides a window into York Project's world, emphasizing our pursuit of purposeful fashion.
Additionally, I designed exclusive postcards that extended invitations to York Project's top customers for a special shopping event, including a tactile square displaying premium fabric samples from our Detroit-made T-shirts, enabling them to experience our exceptional quality firsthand.
Our highly successful collaboration with Shinola left an impression on social media, seamlessly merging our brands' styles and values to captivate our audience and introduce an exclusive, limited-time collection.